Product photography, or e-commerce photography as it’s sometimes known, is basically what it sounds like: photos taken and used on websites and social media platforms to help drive sales of your product or service. Given the rise of shopping online, the choice of products and brands available to consumers in any given category can be vast – meaning the photos that illustrate what you’re selling and why it’s worth buying are a fundamental aspect for any business selling online.
There’s far more to product photography than showing potential customers what your product looks like. Well-considered photos can put your product in context, helping a customer see how it might fit into their own life. In fact, researchers found that vivid and detailed imagery of a product increase a customer's psychological sense of ownership of that product. Photography can also help boost your brand, reinforcing what you stand for and what you’re all about. All of these things increase the likelihood of inspiring a purchase.