Roadblock Advertising is where all placements on the site are “roadblocked” with the same creative for the advertiser. Roadblock Advertising allows advertisers to own 100% of voice for a given period, usually a day or could be the first page impression of the day. When this is run across multiple sites concurrently, roadblock advertising provides a wide-reaching media buy with similar metrics to those of TV media buy. In other words, an advertising campaign would run exclusively across all the advertising units on a page reinforcing the advertising message. Ideal for a brand or product launch when the aim is to gain brand awareness quickly.